Managing technology and change in new product development (NPD): A dynamic capability perspective
This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need.By highlighting the inter-related issues, and with thorough...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15900/1/Managing.pdf http://repo.uum.edu.my/15900/ http://doi.org/10.6007/IJARBSS/v4-i4/774 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need.By highlighting the inter-related issues, and with thorough critical review on the relevant literature, this paper proposes a conceptual framework for easy explanation of the concept. As a result, this paper contributes
to better understanding of DC concept for managing technology and change in NPD.The potential areas for future studies are highlighted at the end of discussion. |
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