Critical success factors in franchise business: A cross analysis among Muslim and non Muslim franchisors in Malaysia
Franchising is one of a means to embark in business by entrepreneurs, specifically Muslim entrepreneurs.The objective of this research is to identify the critical success factors of Muslim franchisors in conducting their franchise business in Malaysia.The cross case study approach was used to analys...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Business Research Promotion
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15928/1/20121014.pdf http://repo.uum.edu.my/15928/ http://www.ajbms.org/journal_abstract.php?c_id=119 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |