The strategy to bring Len become world class company

• Main Authors: Lubis, Tarmizi Kemal Fasya, Wandebori, Harimukti
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/15971/1/P24.pdf; http://repo.uum.edu.my/15971/; http://stmlportal.net/ictom04/TOC.html
• Institution: Universiti Utara Malaysia

Abstract – Setting ultimate performance goal as company vision, becoming world class company, looks nice, but only a few company success to realize that vision.Many reasons, such as, unclear coorporate strategic management, unfit between strategy-resources execution, misalignment between strategy-programs-implemantation, failure to identify customer needs-customer transformation-competitor transformation-environment dynamics, acceleration of technologycal change,globalization and many others.After two years execution of Company Long Term Plannimg (RJPP) 2012-2016, it seems important to evaluate and analyse wether that RJPP 2012-2016 still can bring company to achieve the vision, in general objectives : to help company to know who they are - to know the core business, core product, capability, and performance, where they are to know how far the gap to the world class company, where they take place.Portofolio analysis using BCG Growth Matrix and GE Business Screen combine with issue priority matrix IE Matrix to know wether the business lines located in the right industry which give best opportunity to grow and achieving a world class.So the company can take the decission wether to sale the business, or keep and doing some investment to gain the value from that business.This research result in comprehensive company knowledge and understanding of business environment changing, so propose to do third wave transformation, from manufacture company to solution company, divided into nursery phase and transplantation phase with corporate parenting and Economic Value Added performance base.