Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach

• Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman, Nasidi, M.
• Format: Article
• Language: English
• Published: IJMBR 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/16220/1/104.pdf; http://repo.uum.edu.my/16220/; http://ijmbr.srbiau.ac.ir/?_action=articleInfo&article=2491
• Institution: Universiti Utara Malaysia

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usa...