Young consumers’ intention towards future green purchasing in Malaysia
Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In this study 250 questionnaires were distributed.T...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Macrothink Institute
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16236/1/113.pdf http://repo.uum.edu.my/16236/ http://doi.org/10.5296/jmr.v7i2.6998 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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