Retail store attributes in Islamic perspectives

• Main Authors: Mohd Fauzi, Waida Irani, Mohd Mokhtar, Sany Sanuri, Sharif, Shamshuritawati, Yusoff, Rushami Zien
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: BP Islam. Bahaism. Theosophy, etc; HB Economic Theory
• Online Access: http://repo.uum.edu.my/16353/1/8.pdf; http://repo.uum.edu.my/16353/
• Institution: Universiti Utara Malaysia

Current research in Islamic marketing realized that, common attributes used in previous research cannot be generalized to Muslim consumers because they have their special motivation and interest. In order to patronage a store, they will search for “muslim specific attributes”.Therefore, in this paper, retails store attributes from Islamic perceptive are developed to fulfil the requirement of Muslim consumers.From literature study, five main dimensions are considered that include Muslim product, Islamic atmosphere, humanistic, halal product and Islamic values. Mall intercept approach is used to collect Muslim consumers’ feedback towards the selected Islamic store.By using reliability and exploratory factor analysis, this study revealed that 45 attributes of Islamic store can be implemented in understanding Muslim consumers’ perceptions.