A study of perception of international students on quality of Malaysian cars
This paper examines how international students in a local public institution perceived the quality of Malaysian-made cars and whether the country of origin is an important factor in determining the purchase decision of a car.A total of 176 full-time registered international students from 12 countri...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16573/1/2mmj18.pdf http://repo.uum.edu.my/16573/ http://mmj.uum.edu.my/index.php/current-issues |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |