Measuring service quality using SERVQUAL model: An overview on customers satisfaction of online shopping in Malaysia
Since the difficulties in both defining and measuring it with no overall consensus emerging on either, service quality is a concept that has aroused significant interest and debate in the research literature.Customer satisfaction and service quality are often treated together as functions of custom...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16746/1/3.pdf http://repo.uum.edu.my/16746/ http://www.ictom.info/proceedings/3rd-2012 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |