The relationships between supplier and customer involvements towards broiler business performance: An empirical investigation on Malaysian poultry industry

• Main Authors: Ariffin, Ahmad Shabudin, Lamsali, Hendrik, Mohtar, Shahimi
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: TS Manufactures
• Online Access: http://repo.uum.edu.my/16747/1/4.pdf; http://repo.uum.edu.my/16747/; http://www.ictom.info/proceedings/3rd-2012
• Institution: Universiti Utara Malaysia

Agriculture is one of the key sectors for international trade that supply foods to the world population.The major contribution of broiler consumption in improving percapita nutrients level is well documented.In the meantime, the importance of supplier and customer involvement within supply chain ope...