The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent v...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16783/1/26.pdf http://repo.uum.edu.my/16783/ http://doi.org/10.5539/ass.v11n26p217 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |