Moderating effect of perceived risk on the relationship between product safety and intention
Herbal Products industry has experienced significant growth in product demand.Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product.This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Ma...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16897/1/13.pdf http://repo.uum.edu.my/16897/ http://doi.org/10.5267/j.msl.2014.12.016 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |