Franchise relationship quality between franchisee and franchisor in Malaysia: The exogenous factors
Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and di...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2014
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16992/1/17.pdf http://repo.uum.edu.my/16992/ http://www.wrbrpapers.com/previous_issue/October/2014 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |