Does dependency make a difference? The role of convenience, social influence, facilitating condition and self-efficacy on student's purchase behaviour of smartphone

• Main Authors: Jaganathan, Mathivannan, Mustapa, Azrain Nasyrah, Wan Hasan, Wan Azlina, Nik Mat, Nik Kamariah, Alekam, Jamal Mohammed Esmail
• Format: Conference or Workshop Item
• Published: 2014
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/17193/; http://doi.org/10.1063/1.4903604
• Institution: Universiti Utara Malaysia

It is an undeniable fact that penetration level and usage and sales of Smartphone dramatically increased past few years, whereby; it has increased to almost 60 percent of total population.Despite the high penetration of smartphone, previous studies have exhibited inconsistent findings towards unders...