Investigating antecedents and consequences of corporate communication management
This paper analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. This research also investigates the role of...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2009
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/175/1/Investigating_Antecedents_and_Consequences_of_Corporate_Comm.pdf http://repo.uum.edu.my/175/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |