Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, f...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf http://repo.uum.edu.my/17520/ http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |