Website presentation for corporate social responsibility: The effect on corporate image

Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. The use of corporate website could build consumer acceptance towards the company.It is suggested for companies to enrich the CSR presentation by using media richness...

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Main Authors: Mat Saat, Rafeah, Selamat, Mohamad Hisyam
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/17537/1/22_ICoEC2015%20153-158.pdf
http://repo.uum.edu.my/17537/
http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/105-website-presentation-for-corporate-social-responsibility-the-effect-on-corporate-image
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Institution: Universiti Utara Malaysia
Language: English
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spelling my.uum.repo.175372016-04-14T06:55:01Z http://repo.uum.edu.my/17537/ Website presentation for corporate social responsibility: The effect on corporate image Mat Saat, Rafeah Selamat, Mohamad Hisyam TK Electrical engineering. Electronics Nuclear engineering Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. The use of corporate website could build consumer acceptance towards the company.It is suggested for companies to enrich the CSR presentation by using media richness to increase consumers’ ability in analyzing and understanding the intended message. Thereafter, the consumers will have a positive attitude toward the company and at the same time increase the image of the company.This study aims to examine the role website presentation of CSR disclosure and its relationship with corporate image.This study utilizes laboratory experiment with two hundred forty one respondent that are divided into two different groups of presentation richness.Evidence was found that website presentation becomes one of the indicators in influencing consumer perception towards corporate image.The findings could be used to assist the companies in communicating CSR actions and portray a good image among the consumers. 2015-10-20 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/17537/1/22_ICoEC2015%20153-158.pdf Mat Saat, Rafeah and Selamat, Mohamad Hisyam (2015) Website presentation for corporate social responsibility: The effect on corporate image. In: International Conference on E-Commerce (ICoEC) 2015, 20-22 Oktober 2015, Kuching, Sarawak, MALAYSIA. http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/105-website-presentation-for-corporate-social-responsibility-the-effect-on-corporate-image
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic TK Electrical engineering. Electronics Nuclear engineering
spellingShingle TK Electrical engineering. Electronics Nuclear engineering
Mat Saat, Rafeah
Selamat, Mohamad Hisyam
Website presentation for corporate social responsibility: The effect on corporate image
description Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. The use of corporate website could build consumer acceptance towards the company.It is suggested for companies to enrich the CSR presentation by using media richness to increase consumers’ ability in analyzing and understanding the intended message. Thereafter, the consumers will have a positive attitude toward the company and at the same time increase the image of the company.This study aims to examine the role website presentation of CSR disclosure and its relationship with corporate image.This study utilizes laboratory experiment with two hundred forty one respondent that are divided into two different groups of presentation richness.Evidence was found that website presentation becomes one of the indicators in influencing consumer perception towards corporate image.The findings could be used to assist the companies in communicating CSR actions and portray a good image among the consumers.
format Conference or Workshop Item
author Mat Saat, Rafeah
Selamat, Mohamad Hisyam
author_facet Mat Saat, Rafeah
Selamat, Mohamad Hisyam
author_sort Mat Saat, Rafeah
title Website presentation for corporate social responsibility: The effect on corporate image
title_short Website presentation for corporate social responsibility: The effect on corporate image
title_full Website presentation for corporate social responsibility: The effect on corporate image
title_fullStr Website presentation for corporate social responsibility: The effect on corporate image
title_full_unstemmed Website presentation for corporate social responsibility: The effect on corporate image
title_sort website presentation for corporate social responsibility: the effect on corporate image
publishDate 2015
url http://repo.uum.edu.my/17537/1/22_ICoEC2015%20153-158.pdf
http://repo.uum.edu.my/17537/
http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/105-website-presentation-for-corporate-social-responsibility-the-effect-on-corporate-image
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