What factor persuade Malaysians consumer to purchase smartphone?

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...

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Main Authors:	Mad Lazim, Halim, Sasitharan, D
Format:	Article
Language:	English
Published:	UUM College of Business 2015
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf http://repo.uum.edu.my/17814/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.17814
record_format	eprints
spelling	my.uum.repo.178142016-04-14T02:04:12Z http://repo.uum.edu.my/17814/ What factor persuade Malaysians consumer to purchase smartphone? Mad Lazim, Halim Sasitharan, D HD28 Management. Industrial Management Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone. UUM College of Business 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf Mad Lazim, Halim and Sasitharan, D (2015) What factor persuade Malaysians consumer to purchase smartphone? Journal of Technology and Operations Management, 10 (2). pp. 38-50. ISSN 1823-514X http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Mad Lazim, Halim Sasitharan, D What factor persuade Malaysians consumer to purchase smartphone?
description	Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone.
format	Article
author	Mad Lazim, Halim Sasitharan, D
author_facet	Mad Lazim, Halim Sasitharan, D
author_sort	Mad Lazim, Halim
title	What factor persuade Malaysians consumer to purchase smartphone?
title_short	What factor persuade Malaysians consumer to purchase smartphone?
title_full	What factor persuade Malaysians consumer to purchase smartphone?
title_fullStr	What factor persuade Malaysians consumer to purchase smartphone?
title_full_unstemmed	What factor persuade Malaysians consumer to purchase smartphone?
title_sort	what factor persuade malaysians consumer to purchase smartphone?
publisher	UUM College of Business
publishDate	2015
url	http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf http://repo.uum.edu.my/17814/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
_version_	1644282308275994624

What factor persuade Malaysians consumer to purchase smartphone?

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