Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance

This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by...

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Bibliographic Details
Main Authors: Zafar, Hina, Hafeez, Muhammad Haroon, Mohd Shariff, Mohd Noor
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/17897/1/KLIBELC%202015%20163-190.pdf
http://repo.uum.edu.my/17897/
http://klibel.com/
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Institution: Universiti Utara Malaysia
Language: English

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