CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
The role of corporate social responsibility and reputation of corporations has become considerable interest as company strategies in recent years. These strategies have engendered considerable interest on Public listed companies to improve their companies' performance.While previous research o...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17931/1/ICBM%202014%201-6.pdf http://repo.uum.edu.my/17931/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |