Relationship value, relationship quality and loyalty among Malaysian franchises
Franchising is an increasingly popular way of conducting and expanding business in the global environment. In a franchising business, the franchising relationship quality is considered important in ensuring success, since franchisors-franchisees are considered as business partner. Studies on franchi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Pengurusan Kualiti (IPQ)
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18106/1/Relationship_value_Dr_Khairol.pdf http://repo.uum.edu.my/18106/ http://www.ijobe.uum.edu.my/index.php/61-current-issues/137-relationship-value-relationship-quality-and-loyalty-among-malaysian-franchises |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |