The relationship between demographic characteristics, personality traits and users’ seek values in multiple service industries in Saudi Arabia

• Main Authors: Alotaibi, Badah Homuod, Al-Matari, Ebrahim Mohammed
• Format: Article
• Language: English
• Published: MCSER Publishing, Rome-Italy 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/18176/1/MJSS%206%202%20S1%202015%20363-371.pdf; http://repo.uum.edu.my/18176/; http://doi.org/10.5901/mjss.2015.v6n2s1p363
• Institution: Universiti Utara Malaysia

This study is an attempt to examine the relationship between demographic characteristics, personality traits and users’ seek values in multiple service industries in Saudi Arabia.The sample is comprised of 400 sampling where data is obtained through a distributed questionnaire.This study used multip...