The moderating role of power exercise in B2B E-commerce adoption decision
B2B E-commerce (B2B EC) is a technology that supports relationship between business partners.In adopting such technology, power exercise plays a crucial role. Misunderstood power exercised within B2B EC may generate unrealistic or inaccurate outcomes. Unfortunately, the role of power exercise is nea...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier Ltd.
2014
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Subjects: | |
Online Access: | http://repo.uum.edu.my/18186/1/P%20-%20SBS%20%20130%20%202014%20515%20%E2%80%93%20523.pdf http://repo.uum.edu.my/18186/ http://doi.org/10.1016/j.sbspro.2014.04.060 |
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Institution: | Universiti Utara Malaysia |
Language: | English |