The moderating role of power exercise in B2B E-commerce adoption decision

B2B E-commerce (B2B EC) is a technology that supports relationship between business partners.In adopting such technology, power exercise plays a crucial role. Misunderstood power exercised within B2B EC may generate unrealistic or inaccurate outcomes. Unfortunately, the role of power exercise is nea...

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Bibliographic Details
Main Authors: Alsaad, Abdallah K.H., Mohamad, Rosli, Ismail, Noor Azizi
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:http://repo.uum.edu.my/18186/1/P%20-%20SBS%20%20130%20%202014%20515%20%E2%80%93%20523.pdf
http://repo.uum.edu.my/18186/
http://doi.org/10.1016/j.sbspro.2014.04.060
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Institution: Universiti Utara Malaysia
Language: English