Moderating impact of risk on the relationship between e-service quality and trust

• Main Authors: Al-Nasser, Al Mohammad, Yusoff, Rushami Zien, Islam, Rabiul, Zainal Abidin, Irwan Shah, Mohd Khan, Shazida Jan, Othman, Zalila, Bakhtyar, Bardia
• Format: Article
• Language: English
• Published: Medwell Publishing 2016
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/18247/1/RJAS%2011%202%202016%2044-53.pdf; http://repo.uum.edu.my/18247/; http://medwelljournals.com/abstract/?doi=rjasci.2016.44.53
• Institution: Universiti Utara Malaysia

This study investigated the moderating impact of risk on the relationship between e-Service quality and trust.Perceived risk is considered as the customer’s subjective belief regarding the probable negative consequence of their purchase decisions.The risk perceptions of consumers vary from one consu...