Understanding the relationship between Kano model’s customer satisfaction scores and self-stated requirements importance
Customer satisfaction is the result of product quality and viability.The place of the perceived satisfaction of users/customers for a software product cannot be neglected especially in today competitive market environment as it drives the loyalty of customers and promotes high profitability and retu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18386/1/SP%205%20197%202016%201-22.pdf http://repo.uum.edu.my/18386/ http://doi.org/10.1186/s40064-016-1860-y |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |