Brand evangelism among online brand community members
In todays’ digital age, the way consumer interacts with other consumers as well as organization had changed dramatically. Benefited from social media development, online brand community had recognized as powerful alternative media that could contribute to overall brand success.Among others, online...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of IRMBR
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18459/1/IRMBR%205%201%202016%2080-88.pdf http://repo.uum.edu.my/18459/ http://www.irmbrjournal.com/archives2.php?vol=5&iss=1&yea=2016&ver=1 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |