The role of long-term orientation and service recovery on the relationships between trust, bonding, customer satisfaction and customer loyalty: The case of Nigerian retail banks
In spite of consolidation of Nigerian retail banks, the industry is still embattled by customer complaints, lost of customer confidence and loyalty erosion.Extant literature has amply reported the associations between relational dynamics of trust, bonding, customer satisfaction and customer loyalty...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18856/1/ASS%2010%202%202014%20209-220.pdf http://repo.uum.edu.my/18856/ http://doi.org/10.5539/ass.v10n2p209 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |