The mediating impact of e-marketing adoption on export performance of firms: A conceptual study
E-marketing is a crucial factor in the development of an export market for many organizations; it helps the firms to enhance their export performance in order to grab maximum international market share.Moreover, to validate the effectiveness of e-marketing, the current study will investigate the imp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM College of Business
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19192/1/JTOM%2011%200%202016%2048-58.pdf http://repo.uum.edu.my/19192/ http://jtom.stmlportal.net/uncategorized/volume-11-number-1-july-2016/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |