Understanding the level of halal awareness among Muslim and non-Muslim young consumers in Malaysia

• Main Authors: Mat Isa, Mohamad Parhan, Mohamed Ismail, Risyawati
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/19230/1/STML%20Go%20Green%202015%20%2041-50.pdf; http://repo.uum.edu.my/19230/; https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
• Institution: Universiti Utara Malaysia

With the rising of health concern, especially in the food industry, the halal practices can be referred as a guide to better and safer food consumption s. The objective of this study relates to the level of halal awareness of Muslim and non-Muslim youth and how its connections to the practices and...