Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon

• Main Authors: Mohd Alwi, Muhammad Shahizdan, Sawal, Syaidah Syahirah, Rosman, Nur Amirah, Ramli, Nor Hafizah, Murad, Siti Zuhaira, Ibrahim, Jafni Azhan
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/19368/1/STMLGgoReen%202015%20821_829.pdf; http://repo.uum.edu.my/19368/; https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
• Institution: Universiti Utara Malaysia

The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this study also was conducted to identify the factors that influence the buying decision of the customers and to...