Social identity, collective engagement and communal patent for successful digital collaboration

• Main Authors: Fachrunnisa, Olivia, Adhiatma, Ardian, Mustafa, Mustafa
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HM Sociology; T Technology (General)
• Online Access: http://repo.uum.edu.my/20093/1/KMICe2016%20258%20262.pdf; http://repo.uum.edu.my/20093/; http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf
• Institution: Universiti Utara Malaysia

This paper aims to develop a model of DCN (Digital Collaboration Network)’s sustainability based on social identity (social categorization, social identification and social comparison).Social identity takes a role as a glue for members of the community so that the sustainability of a community will be maintained.Furthermore, with a strong social identity, a DCN will produce a communal products and services.In order to protect product and service that has economic value and commercialized by members of the community, we need to endorse an intellectual rights property (communal patent).Collective engagement will also reinforce the sustainability of a collaborative network.This study will contribute to the efforts to maintain the sustainability digital collaboration by strengthening social identity and the creation of communal property.This study will use qualitative experimental design in which a framework will be designed to simulate and evaluate the implementation of social identity theory and the creation of communal property in the digital community.