Adoption factor of mobile marketing: the case of small medium enterprises in Malaysia

Adoption factor of mobile marketing: the case of small medium enterprises in Malaysia

In this era of globalization where information technology has taken place for fulfilling customer demands, small and medium enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares.To achieve targeted market shares, the use of mobile marketing...

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Bibliographic Details
Main Authors: Musa, Haslinda, Chung, Shirly Hsian Li, Abal Abas, Zuraidah, Mohamad, Norhidayah
Format: Article
Language:English
Published: EconJournals 2016
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/20256/1/IRRM%20%206%20S7%202016%20%20112-115..pdf
http://repo.uum.edu.my/20256/
https://www.econjournals.com/index.php/irmm/article/view/3211
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Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/20256/1/IRRM%20%206%20S7%202016%20%20112-115..pdf
http://repo.uum.edu.my/20256/
https://www.econjournals.com/index.php/irmm/article/view/3211

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