The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia

In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by differen...

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Main Authors: Kayat, Kalsom, Zainuddin, Nur Farrah Ain, Ramli, Razamin, Mat Kasim, Maznah
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/20273/1/IRMM%206%20S7%202016%20145%20149.pdf
http://repo.uum.edu.my/20273/
https://www.econjournals.com/index.php/irmm/article/view/3222
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Institution: Universiti Utara Malaysia
Language: English
id my.uum.repo.20273
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spelling my.uum.repo.202732016-12-08T03:33:03Z http://repo.uum.edu.my/20273/ The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia Kayat, Kalsom Zainuddin, Nur Farrah Ain Ramli, Razamin Mat Kasim, Maznah HD28 Management. Industrial Management In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance.This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay 2016 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/20273/1/IRMM%206%20S7%202016%20145%20149.pdf Kayat, Kalsom and Zainuddin, Nur Farrah Ain and Ramli, Razamin and Mat Kasim, Maznah (2016) The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia. International Review of Management and Marketing, 6 (S7). pp. 145-149. ISSN 2146-4405 https://www.econjournals.com/index.php/irmm/article/view/3222
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Kayat, Kalsom
Zainuddin, Nur Farrah Ain
Ramli, Razamin
Mat Kasim, Maznah
The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
description In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance.This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay
format Article
author Kayat, Kalsom
Zainuddin, Nur Farrah Ain
Ramli, Razamin
Mat Kasim, Maznah
author_facet Kayat, Kalsom
Zainuddin, Nur Farrah Ain
Ramli, Razamin
Mat Kasim, Maznah
author_sort Kayat, Kalsom
title The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
title_short The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
title_full The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
title_fullStr The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
title_full_unstemmed The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
title_sort perceived role of leadership and community support in the performance of community-based rural homestay programme in malaysia
publishDate 2016
url http://repo.uum.edu.my/20273/1/IRMM%206%20S7%202016%20145%20149.pdf
http://repo.uum.edu.my/20273/
https://www.econjournals.com/index.php/irmm/article/view/3222
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