The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by differen...
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my.uum.repo.202732016-12-08T03:33:03Z http://repo.uum.edu.my/20273/ The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia Kayat, Kalsom Zainuddin, Nur Farrah Ain Ramli, Razamin Mat Kasim, Maznah HD28 Management. Industrial Management In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance.This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay 2016 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/20273/1/IRMM%206%20S7%202016%20145%20149.pdf Kayat, Kalsom and Zainuddin, Nur Farrah Ain and Ramli, Razamin and Mat Kasim, Maznah (2016) The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia. International Review of Management and Marketing, 6 (S7). pp. 145-149. ISSN 2146-4405 https://www.econjournals.com/index.php/irmm/article/view/3222 |
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HD28 Management. Industrial Management Kayat, Kalsom Zainuddin, Nur Farrah Ain Ramli, Razamin Mat Kasim, Maznah The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia |
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In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay
operators by different government agencies to enable them to serve visitors and eventually to sustain their performance.This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay |
format |
Article |
author |
Kayat, Kalsom Zainuddin, Nur Farrah Ain Ramli, Razamin Mat Kasim, Maznah |
author_facet |
Kayat, Kalsom Zainuddin, Nur Farrah Ain Ramli, Razamin Mat Kasim, Maznah |
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Kayat, Kalsom |
title |
The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia |
title_short |
The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia |
title_full |
The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia |
title_fullStr |
The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia |
title_full_unstemmed |
The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia |
title_sort |
perceived role of leadership and community support in the performance of community-based rural homestay programme in malaysia |
publishDate |
2016 |
url |
http://repo.uum.edu.my/20273/1/IRMM%206%20S7%202016%20145%20149.pdf http://repo.uum.edu.my/20273/ https://www.econjournals.com/index.php/irmm/article/view/3222 |
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