Developing brand ambassadors: the role of brand-centred human resource management
In this paper, we propose the role of brand centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations.By brand ambassadors, we mean employees who are not necessarily involved in sales or marketing job, but wh...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20278/1/IRMM%206%20S7%202016%20155%20161.pdf http://repo.uum.edu.my/20278/ https://www.econjournals.com/index.php/irmm/article/view/3225 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |