Implementing ARCS model to design a motivating multimedia e-book for polytechnic ESL classroom

This paper describes the design of multimedia E-book (mE-book) based on the Keller’s ARCS Model of Motivational Design (1987).This paper also presented the implementation of mE-book as a motivating learning aid to promote ESL language learning in Polytechnic classrooms. Sixty (60) Polytechnic studen...

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Bibliographic Details
Main Author: Annamalai, Subashini
Format: Article
Language:English
Published: Universiti Teknikal Malaysia Melaka 2016
Subjects:
Online Access:http://repo.uum.edu.my/20498/1/JTEC%208%208%202016%2057%2060.pdf
http://repo.uum.edu.my/20498/
http://journal.utem.edu.my/index.php/jtec/article/view/1319
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Institution: Universiti Utara Malaysia
Language: English