Introducing and validating factors affecting potential netizens' perceptions toward the interpersonal trusting beliefs of a trustee in B2C e-commerce within the Malaysian context
Online transactions growth would promote business-to consumer (B2C) electronic commerce (E-Commerce)development worldwide, including the Malaysian context.However, the majority of Internet users or netizens, comprising Malaysians, had never transacted online so far. Whereas it has been claimed that...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20569/1/IJEEE_vol2_no3_257-261.pdf http://repo.uum.edu.my/20569/ http://dx.doi.org/10.7763/IJEEEE.2012.V2.121 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |