Evaluating social media: towards a practical model for measuring social media influence
Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms. The main objective i...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20653/ http://doi.org/10.4018/ijicst.2014070103 |
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| Institution: | Universiti Utara Malaysia |