Factors lead to customer loyalty in prepaid mobile services

Factors lead to customer loyalty in prepaid mobile services

This research focuses on the factors of customer loyalty in the service industry particularly in telecommunication industry and aims to solve the issues related to the prepaid mobile services. The research was conducted to evaluate the relationship between service quality, customer perceived value...

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Bibliographic Details
Main Authors: Shamsudin, Mohd Farid, Mohd Noor, Nor Azila, Abu Hassim, Affendy, Hussain, Hafezali Iqbal, Salem, Milad Abdelnabi, Hasim, Muhammad Asyraf
Format: Article
Language:English
Published: 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/20739/1/CJASR%204%2010%202015%201%209.pdf
http://repo.uum.edu.my/20739/
http://www.cjasr.com/volumesandissues/issued-articles/2015/127-10/408-cjasr-vol-4-issue-10-pp-1-9-ref-t-1562
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Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/20739/1/CJASR%204%2010%202015%201%209.pdf
http://repo.uum.edu.my/20739/
http://www.cjasr.com/volumesandissues/issued-articles/2015/127-10/408-cjasr-vol-4-issue-10-pp-1-9-ref-t-1562

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