Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales

This paper examines the impact of fraud specific problem representation (FSPR) on the relationship with Accountants’ Skills Requirement (SR) and Fraud risk assessment (FRA) in the Nigerian public sector.The research methodology is quantitative with cross-sectional design and survey.The respondents a...

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Bibliographic Details
Main Authors: Seduram, Linda, Perumal, Selvan, Shaari, Hasnizam
Format: Article
Language:English
Published: International Academic Research Journal 2016
Subjects:
Online Access:http://repo.uum.edu.my/20752/1/IARJSS%202%202%202016%201%209.pdf
http://repo.uum.edu.my/20752/
http://www.iarjournal.com/volume-22-2016-iarj-ss/
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Institution: Universiti Utara Malaysia
Language: English