Relationship between customer relation management performance and e-banking adoption: a look at Malaysian banking industry

Relationship between customer relation management performance and e-banking adoption: a look at Malaysian banking industry

This study seeks to identify the relationship between CRM performance and e-banking adoption. CRM performance is the process of value creation which results into the customer behavior intention (retain, repurchase, positive word of mouth), customer satisfaction and loyalty towards the product/brand....

Full description

Saved in:
Bibliographic Details
Main Authors: Wahab, Samsudin, Mohd Noor, Nor Azila, Ali, Juhary, Jusoff, Kamaruzaman
Format: Article
Language:English
Published: Canadian Center of Science and Education 2009
Subjects:
HD28 Management. Industrial Management
HG Finance
Online Access:http://repo.uum.edu.my/20753/1/IJBM%204%2012%202009%20122%20128.pdf
http://repo.uum.edu.my/20753/
http://doi.org/10.5539/ijbm.v4n12p122
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/20753/1/IJBM%204%2012%202009%20122%20128.pdf
http://repo.uum.edu.my/20753/
http://doi.org/10.5539/ijbm.v4n12p122

Similar Items