The influence of the trust on customer satisfaction in mobile phone market: An empirical investigation of the mobile phone market
This paper focuses on the impact of trust on customer satisfaction in mobile phone sector.In order to examine the relationship between independent variable (trust) and dependent variable (customer satisfaction), SPSS and Smart (PLS) have been used.For the purpose of this study, the data was gathere...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Society of Scientific Research and Education (SSRE)
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20757/1/IJMRRM%204%209%202014%20847%20860i.pdf http://repo.uum.edu.my/20757/ http://ijmrr.com/view%20jouranal.aspx |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |