Corporate social responsibility in a multinational enterprise: a new DNA for business

• Main Authors: Abdul Hamid, Fathilatul Zakimi, Md Saleh, Md Suhaimi, Abdul Aziz, Norazita Marina
• Format: Article
• Language: English
• Published: International Information Institute 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/20869/1/III%2019%207B%202016%202845%202849.pdf; http://repo.uum.edu.my/20869/; http://www.information-iii.org/abs_e2.html#No7(B)-2016
• Institution: Universiti Utara Malaysia

This aim of this study is to investigate the corporate social responsibility (CSR) practices of a multinational enterprise (MNE) in Malaysia that received an award from the Government, the "Prime Minister's CSR Award" ( a well-recognised CSR award in Malaysia), due to its outstanding...