The moderating role of trust in business to business electronic commerce (B2B EC) adoption

• Main Authors: Alsaad, Abdallah K.H., Mohamad, Rosli, Ismail, Noor Azizi
• Format: Article
• Published: Elsevier 2017
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://repo.uum.edu.my/20877/; http://doi.org/10.1016/j.chb.2016.11.040
• Institution: Universiti Utara Malaysia

This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC.An interactionist mod...