Exploring approaches to drivers and barriers of corporate social responsibility implementation in academic literature

• Main Authors: Govindasamy, Vimala, Suresh, Kalyani
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management; Z004 Books. Writing. Paleography
• Online Access: http://repo.uum.edu.my/20904/1/shsconf_icome2017%201%208iv.pdf; http://repo.uum.edu.my/20904/; http://doi.org/10.1051/shsconf/20173300021
• Institution: Universiti Utara Malaysia

CSR implementation is a relatively untapped area of study.Barriers are components that block and test the execution of CSR in an organization while drivers are positive CSR performance indicators. There is a dearth of academic literature of exploration of barriers and drivers of CSR in developing economies.This paper focuses on synthesizing existing scholarly research literature on drivers and barriers of Corporate Social Responsibility from the perspectives of developed and developing economies. With most companies around the world joining the CSR bandwagon in a bid to positively influence their relationships with employees and stakeholders, it is imperative that CSR research addresses the barriers and drivers that companies are likely to face during the implementation of their CSR strategies.