Social media usage by teen segmented commercial private radio in Bandung

• Main Authors: Tri Lestari, Martha, Purnama, Hadi
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: P Philology. Linguistics; T Technology (General)
• Online Access: http://repo.uum.edu.my/20927/1/shsconf_icome2017%201%207xxx.pdf; http://repo.uum.edu.my/20927/; http://doi.org/10.1051/shsconf/20173300041
• Institution: Universiti Utara Malaysia

Radio is one of mass media which functions to inform, to educate, to entertain and to influence. In Indonesia, private commercial broadcast radios are the biggest in numbers with more than 700 radio stations throughout indonesia.Some of the private commmercial radio stations select audience segmenta...