Breaking the traditional communication flow: exploration of social media opinion leaders in health
Opinion leaders play an important role in mitigating health issues and are able to influence attitudes and health behaviors to a certain extent.However, in the world we are living today, individual health decision making no longer rely fully on doctor’s advice, but often persuaded by people or orga...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20930/1/shsconf_icome2017%201%205iv.pdf http://repo.uum.edu.my/20930/ http://doi.org/10.1051/shsconf/20173300044 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |