Health related campaigns in social media and its practical aspects for youths in Malaysia

• Main Authors: Ayub, Suffian Hadi, Manickam, Yesuselvi, Hamzah, Mohammed Rezal, Suanda, Julinawati, Mohd Yusoff, Husna Afifi
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: RA0421 Public health. Hygiene. Preventive Medicine; T Technology (General)
• Online Access: http://repo.uum.edu.my/20953/1/shsconf_icome2017%201%206vvii.pdf; http://repo.uum.edu.my/20953/; http://doi.org/10.1051/shsconf/20173300061
• Institution: Universiti Utara Malaysia

The paper discusses the importance of social media in today’s society and review how health related campaign could penetrate the youths in Malaysia. In the internet age, the youths are divided into two; the digital natives (born after 1980) and digital immigrants (born before 1980).Further to that,...