Revisiting organizational credibility and organizational reputation – a situational crisis communication approach

• Main Authors: Jamal, Jamilah, Abu Bakar, Hassan
• Format: Conference or Workshop Item
• Language: English
• Published: EDP Sciences 2017
• Subjects: P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/20985/1/shsconf_icome2017%201%207xx.pdf; http://repo.uum.edu.my/20985/; http://doi.org/10.1051/shsconf/20173300083
• Institution: Universiti Utara Malaysia

Organizational credibility, the extent of which an organization as the source of messages is perceived as trustworthy and reliable, is one important aspect to determine organization’s survival.The perceived credibility of the messages will either strengthen or worsen an organization reputation.The p...