Consumer’s perception toward health claims for healthy food selection

The objective of this article was to analyze that how various researchers in the past have investigated the effect of health claims on consumer food selection.To achieve the object authors have taken into his consideration most recent literature as well as some literature was belong to the first de...

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Main Authors:	Zafar, Muhammad Zeeshan, Hashim, Noor Azmi, Halim, Fairol
Format:	Article
Language:	English
Published:	JSRAD 2016
Subjects:	TX Home economics
Online Access:	http://repo.uum.edu.my/21268/1/JSRD%203%201%202016%2057%2067.pdf http://repo.uum.edu.my/21268/ http://jsrad.org/wp-content/2016/Issue%201,%202016/7.pdf
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.21268
record_format	eprints
spelling	my.uum.repo.212682017-03-02T03:28:05Z http://repo.uum.edu.my/21268/ Consumer’s perception toward health claims for healthy food selection Zafar, Muhammad Zeeshan Hashim, Noor Azmi Halim, Fairol TX Home economics The objective of this article was to analyze that how various researchers in the past have investigated the effect of health claims on consumer food selection.To achieve the object authors have taken into his consideration most recent literature as well as some literature was belong to the first decade of millennium while very small portion was taken from last decade of 20th century.With this division authors have described that how health claims was significant for different consumers and researchers.After analyzing these literature authors have come to conclusion that yet there is a need to investigate more about the relationship between health claims and healthy food intake.The reason to suggest is that the perception of health claims varies from country to country and consumer to consumer according to the previous researchers’ outcome.The mixed kind of results are blessing for future researcher to examine more by placing this relationship in various cultures. JSRAD 2016 Article PeerReviewed application/pdf en http://repo.uum.edu.my/21268/1/JSRD%203%201%202016%2057%2067.pdf Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) Consumer’s perception toward health claims for healthy food selection. Journal of Scientific Research and Development, 3 (1). pp. 57-67. ISSN 1115-7569 http://jsrad.org/wp-content/2016/Issue%201,%202016/7.pdf
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	TX Home economics
spellingShingle	TX Home economics Zafar, Muhammad Zeeshan Hashim, Noor Azmi Halim, Fairol Consumer’s perception toward health claims for healthy food selection
description	The objective of this article was to analyze that how various researchers in the past have investigated the effect of health claims on consumer food selection.To achieve the object authors have taken into his consideration most recent literature as well as some literature was belong to the first decade of millennium while very small portion was taken from last decade of 20th century.With this division authors have described that how health claims was significant for different consumers and researchers.After analyzing these literature authors have come to conclusion that yet there is a need to investigate more about the relationship between health claims and healthy food intake.The reason to suggest is that the perception of health claims varies from country to country and consumer to consumer according to the previous researchers’ outcome.The mixed kind of results are blessing for future researcher to examine more by placing this relationship in various cultures.
format	Article
author	Zafar, Muhammad Zeeshan Hashim, Noor Azmi Halim, Fairol
author_facet	Zafar, Muhammad Zeeshan Hashim, Noor Azmi Halim, Fairol
author_sort	Zafar, Muhammad Zeeshan
title	Consumer’s perception toward health claims for healthy food selection
title_short	Consumer’s perception toward health claims for healthy food selection
title_full	Consumer’s perception toward health claims for healthy food selection
title_fullStr	Consumer’s perception toward health claims for healthy food selection
title_full_unstemmed	Consumer’s perception toward health claims for healthy food selection
title_sort	consumer’s perception toward health claims for healthy food selection
publisher	JSRAD
publishDate	2016
url	http://repo.uum.edu.my/21268/1/JSRD%203%201%202016%2057%2067.pdf http://repo.uum.edu.my/21268/ http://jsrad.org/wp-content/2016/Issue%201,%202016/7.pdf
_version_	1644283189525479424

Consumer’s perception toward health claims for healthy food selection

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