Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia

• Main Authors: Sultan, Abdulsatar Abduljabbar, Hassan, Mohamad Ghozali, Muhamad Noor, Sarina
• Format: Article
• Published: Malaysian Academy of SME & Entrepreneurship Development (MASMED), Universiti Teknologi MARA 2016
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/21278/; http://aej.uitm.edu.my/main/index.php/current-issue/volume-2-issue-1-2016/18-proposing-conceptual-model-in-assessing-e-commerce-adoption-in-iraq-and-malaysia
• Institution: Universiti Utara Malaysia

E-commerce adoption is one of the means to remain competitive in the global market. Moreover, with the growth of information technology and suitable infrastructure, e-commerce adoption is inevitable. However, the rate of e-commerce adoption differs from one country to another. There are many factors...