Exploring the antecedents of customer loyalty in the Malaysian retail sector
As the market is becoming more competitive, managers and marketers are becoming more aware of the importance of being a customer-oriented company to survive, and in this regard, customer loyalty is one of the major outcome of customer-oriented approach.Moreover, shifting the concept of marketing exc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21289/1/IRMM%206%203%202016%20577%20583.pdf http://repo.uum.edu.my/21289/ http://econjournals.com/index.php/irmm/article/view/2641 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |